Tag Archives: SWAG
We went to the Interactive Tradeshow today to check out what was on display and to see if anything was interesting. It was good timing too, because we got there right at the start of the Block Party, aka free food and drinks. What a great draw to an otherwise boring Tradeshow, too. The booths that shelled out the extra dough for food and drink enjoyed more engaged and larger crowds by far.
The swag was smart too. With everyone carrying around cold drinks, the booths that offered free drink-cozies were well-trafficked as well:
Other booths used music, giveaways and dressed up characters to attract attention:
One of the coolest displays we saw was Pixton, an easy to use comic strip creation online app. Check out their pitch and how they sell and demonstrate the product:
Main takeaways from tradeshow:
- Have freebies, ideally food and beer, in order to attract attention.
- If you’re at an interactive conference, make your booth interactive. Everyone likes to play with fun technology.
- Have a flawless demonstration that is engaging and enthusiastic.
- Don’t take yourself too seriously…
The rain is falling, the SWAG has been handed out and thousands of SXSWi attendees are waiting in line to obtain their registration badges. We were lucky enough to complete the registration process at the convention center last night, allowing us to spend the morning navigating the building layout and tweaking our schedules.
Our first random encounter lead us to Adams, a sustainability guru who is working on a detailed assessment of the festival’s carbon footprint, and who has close ties to Oregon’s architecture program. If this has taught us anything it’s that our week will be full of exciting interactions.
The first session starts in 10 minutes where we’ll be learning about networking tips for the festival and beyond. The panels run throughout the day so stay tuned for updates and insights.
-Tyler and Alex