Making creativity actionable

One of the speakers I was looking forward to the most was Scott Belsky, of Behance. When working on another project and soaking in how people foster ideas, become ‘creative’, and be inspired, I stumbled upon Belsky’s work. His company doesn’t claim to care about inspiration or where ideas come from. Instead, they only care about making these ideas happen.

He calls this method for making ideas happen the Action Method. Watch him explain it here:

In a makeup that resembles most agencies, Belsky asserted that there were three main members of creative groups currently: doers, dreamers, and incrementalists. The doers and dreamers are typically paired together, while the incrementalists are the ones who can do it all, and the ones sought after. Unfortunately, they don’t have much focus.

Belsky also had something interesting to say about periodical meetings… something we have all been guilty of scheduling:

Other quick ideas on productive creativity included:

  • Seek cross-pollination, push your comfort zone
  • Don’t become burdened  by consensus
  • Get respect for your strengths
  • Make sure that leaders always talk last, don’t kill ideas before they can be said
  • Seek restraints on projects where there are none
  • Hire for initiative and value chemistry over the people themselves
  • And finally, share ideas liberally:


These lessons will certainly be embellished later, but as a parting thought, “Nothing extraordinary is ever achieved through ordinary means”.


1 Comment

Filed under Uncategorized

One response to “Making creativity actionable

  1. Hi Alex & Tyler,

    Great work on the blog. Love the content. One item I wanted to point out to your readers for this post is that Behance has an amazing online version of their organizational tool called Action Method Online (also lovingly called AMO). It’s available as a freemium product, I believe, so try it out today at Also, I just installed their iPhone app, Action Method, and it syncs beautifully with the web platform, or runs standalone if you’re so inclined.

    See you in the halls!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s