The rate of innovation within the digital and interactive realms is currently outpacing the rate at which industries are evolving. With these new technologies come new media, new services, and new revenue models – all of which are impacting how people are interacting with media, the environment and each other. So how are advertising agencies [...]
Posts Tagged as ‘Interactive’
March 15, 2009
SXSW Interactive Tradeshow
We went to the Interactive Tradeshow today to check out what was on display and to see if anything was interesting. It was good timing too, because we got there right at the start of the Block Party, aka free food and drinks. What a great draw to an otherwise boring Tradeshow, too. The booths [...]
March 14, 2009
What’s more important, the destination or the path?
This afternoon, interactive web designer Brendan Dawes was a member of a panel focusing on the importance of showing the creative path rather than the final product alone. One of his most interesting examples was a news site he created which changes the way people receive the news they’re searching for. Without giving too much [...]
March 14, 2009
Marketing a pencil
A discussion of interactive marketing campaigns used “the pencil analogy” to change my way of thinking. On one side of the spectrum there is a standard, #2 pencil…on the other is a military helicopter.
Anyone can use the #2 pencil. It has the ability to write and erase. There is no user manual, online tutorial or [...]
